Zions Motel ... Down Where?

I had to drive to the other side of Charlottesville to have my car repaired by my ex-brother-in-law's brother-in-law. On the way there, I saw an interesting sign. The angle I saw it at was better than the angle I had to shoot it from. The arrow is pointing DOWN at an angle. I suppose it means, turn right at the intersection, but it shows, turning DOWN into the ground, just asking to be a Picture of the Day.